“The training to become a practitioner was enlightening and refreshing. It gives me a platform to engage with my suppliers, staff, stakeholders, family and friends on a whole new level. The online course content is very structured, logical and entertaining, it does make use of all the senses.
Having been exposed to and applying the techniques in our business over many years as a sales driven organisation that is based on a strong relationship model through every touch point in the hierarchy of business partners. Incorporating the brain profile techniques as one driving pillar (Relationship) of our five-pillar model gave us an edge as we tailor made every interaction in the preference or thinking style of our audience. We learned to make our audience the hero. Resulting in becoming the leader in our Industry.
As a leader I learned to understand my team’s preference and I harness the strength of the varied styles to stimulate the individual’s creativity but also to ensure that the sum of the parts in styles gives us a competitive advantage.
Covid lockdown and virtual engagements augurs well in understanding preferences so engagements are tailor made to appeal to the language of the listener and I have inculcated this approach in our virtual calling program. Have presence without being present.”
Executive Head: Sales, MFC a Division of Nedbank