“Level up and raise the bar of your coaching practice”

11 Jul 2019

Seize this rare moment of learning and being certified with the Master and creator of NBI.

To coach leaders with a lack of consciousness and understanding about thinking styles and dominant brain preferences is akin to “Alice’s Adventures in Wonderland”.


In the first 5 years of my coaching practice (over a decade now) I had little awareness about whole brain thinking, my own thinking and brain preferences. What that meant was- My coaching process and conversations thereof were informed by the dimension I had a high preference for. Back then I was not aware of the fact that our brain has 8 dimensions and we predominantly have one or two which we prefer and which give us energy.


“Not being aware of your clients’ and own thinking style or brain preference can have a significant impact on the outcomes and return on investment for the client”.


So for the most part, I was engaging with clients through my preferred quadrant/dimension. Because my clients and I were unconsciously only leveraging our respective dominant brain quadrants while identifying development areas, setting priorities, making choices, reflecting and questioning, we possibly couldn’t drive significant results and effectiveness of coaching as per potential and possibilities because of staying more in our preferred thinking zones.


“Learning about my dominant brain preferences made me conscious of leveraging clients’ and self’s low preference dimensions as well, which added more depth to coaching conversations, especially in the reflection and action phase of a client’s journey”


Most remarkable application is to have the freedom of leveraging the brain dimension most effective in a given setting and/or context. An example could be: In the first in-take session of a coaching journey, a coach who’s preferred thinking style is R1 (Imagineer/Strategist) will tend to have conversations which will be more future-oriented, big picture, possibilities, and experimentation. The first session is more to with L2 (Organizing, setting the process and structuring action steps) and L1 (deep diving, seeking information and pulling out facts). Here’s something stated by Dr. Terrence E. Maltbia,  Associate Professor of Practice, Department Organization and Leadership at Teachers College of Columbia University.

“Big Congrats Deep (and the Recalibrate Team) for implicating this important NBI certification in India, as you know I’m a big fan. As part of the Columbia coaching program redesign efforts, we’ve expanded the “developmental frames” component that makes up Phase I of the Columbia Coaching Process grounded in 4-quadrant brain theory and the NBI, this really helps clients to:

(a) personally connect who they are to the topic of coaching and the overall coaching engagement.

(b) identify strengths and potential delimiting beliefs;

(c) importantly, provides a strong platform for monitoring progress and developmental growth!”


During many chemistry meetings, senior leaders shared their experiences with coaches. Here is some verbatim.

“My coach asked me to read a case study by HBR in the very first session. I straight away disconnected”

“After the 3rd session we had to terminate the coaching journey because it seemed more like the coach and I were pulling each other in different directions. No sync whatsoever”.

“Though I am considering working with a coach at this point of my career, yet I am also a wee bit concerned about the process. I have engaged with a couple of coaches in a past life and bailed out within the first month”


With knowledge about the dimensions and leveraging whole brain, a coach will navigate through all quadrants relevant to the session or topic and create significantly greater results for clients i.e. high ROI.


“Level up and raise the bar of your coaching practice”Seize this rare moment of learning and being certified with the Master and creator of NBI. We are pleased to announce the presence of Kobus Neethling (Acknowledged worldwide for “Whole brain” creativity and Neethling brain instruments) in sharing his priceless knowledge about “Whole brain” in the 2-day international practitioner certificate program on Neethling Brain instruments.



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